Marketing research

Marketing research by Carl D. McDaniel

Business

What Marketing research by Carl D. McDaniel is worth on the used-book market.

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Item details

UPC / EAN
9781118112717
Brand
Carl D. McDaniel
Author
Carl D. McDaniel
Published
2001
Publisher
Wiley
Pages
636
ISBN
9781118112717
Editions
9

Marketing research resale value

Marketing research by Carl D. McDaniel (2001). Across 9 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.

Frequently asked questions

Is the 9th edition of McDaniel's Marketing Research still relevant?
Yes, this 2001 edition provides foundational knowledge in marketing research, making it a solid academic asset.
What is the ISBN for this textbook?
The ISBN for this specific edition is 9781118112717.
How many pages are in this Wiley publication?
This book contains 636 pages of marketing research material.