# Marketing research by Carl D. McDaniel — resale value

Source: JunkPal price guide — https://junkpal.ai/products/marketing-research-carl-d-mcdaniel-ol1826472w

**Marketing research by Carl D. McDaniel** — resale value from real closed eBay sales.

Live listings and the full sold-price history are on the page: https://junkpal.ai/products/marketing-research-carl-d-mcdaniel-ol1826472w

Values are medians of real closed eBay sales, updated 2026-06-18. They are estimates for reference, not offers or appraisals — condition, completeness and edition move them a lot, so compare against the sold listings before pricing anything.

## Check the market

- [Sold listings on eBay](https://junkpal.ai/api/go?to=https%3A%2F%2Fwww.ebay.com%2Fsch%2Fi.html%3F_nkw%3DMarketing%2520research%2520Carl%2520D%2520McDaniel%26LH_Sold%3D1%26LH_Complete%3D1%26mkcid%3D1%26mkrid%3D711-53200-19255-0%26siteid%3D0%26campid%3D5339166094%26toolid%3D10001%26mkevt%3D1%26customid%3Dmd-sold&p=md-sold) — the closed sales these medians are computed from
- [Live listings on eBay](https://junkpal.ai/api/go?to=https%3A%2F%2Fwww.ebay.com%2Fsch%2Fi.html%3F_nkw%3DMarketing%2520research%2520Carl%2520D%2520McDaniel%26mkcid%3D1%26mkrid%3D711-53200-19255-0%26siteid%3D0%26campid%3D5339166094%26toolid%3D10001%26mkevt%3D1%26customid%3Dmd-live&p=md-live) — what sellers are asking right now

eBay links are affiliate links: JunkPal may earn a commission at no cost to you.

## Details

| Field | Value |
| --- | --- |
| UPC / EAN | 9781118112717 |
| Brand | Carl D. McDaniel |
| Published | 2001 |
| Publisher | Wiley |
| Pages | 636 |
| Editions | 9 |
| Category | Business |

## Marketing research resale value

**Marketing research** by Carl D. McDaniel (2001). Across 9 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

### What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.

## FAQ

**Is the 9th edition of McDaniel's Marketing Research still relevant?**

Yes, this 2001 edition provides foundational knowledge in marketing research, making it a solid academic asset.

**What is the ISBN for this textbook?**

The ISBN for this specific edition is 9781118112717.

**How many pages are in this Wiley publication?**

This book contains 636 pages of marketing research material.

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Full price guide: https://junkpal.ai/products/marketing-research-carl-d-mcdaniel-ol1826472w
How these values are computed: https://junkpal.ai/methodology
Cite as: "JunkPal price guide value as of 2026-06-18, based on real sold listings (junkpal.ai)"