The Marketing Era by Kalman Applbaum
BusinessWhat The Marketing Era by Kalman Applbaum is worth on the used-book market.
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Item details
- UPC / EAN
- 9780203503089
- Brand
- Kalman Applbaum
- Author
- Kalman Applbaum
- Published
- 2003
- Publisher
- Routledge
- Pages
- 272
- ISBN
- 9780203503089
- Editions
- 8
The Marketing Era resale value
The Marketing Era by Kalman Applbaum (2003). Across 8 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.
What drives the price
First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.
Frequently asked questions
- Is "The Marketing Era" still relevant for modern marketing studies?
- Published in 2003, it offers foundational business insights from Kalman Applbaum.
- How many pages are in this edition of the book?
- The book contains 272 pages.
- What is the ISBN for this specific edition?
- The ISBN is 9780203503089.