Is this an old or rare edition of Strategic Marketing?

This is the 10th edition, published in 1982, making it a classic text for business study.

What is the ISBN for this book?

The ISBN for this copy is 9780072466652.

How many pages does this book contain?

This comprehensive business text contains 752 pages.

Strategic marketing by David W. Cravens

Name: Strategic marketing by David W. Cravens
Brand: David W. Cravens

Business

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Open Library — Strategic marketing

Item details

UPC / EAN: 9780072466652
Brand: David W. Cravens
Author: David W. Cravens
Published: 1982
Publisher: Irwin
Pages: 752
ISBN: 9780072466652
Editions: 10

Strategic marketing resale value

Strategic marketing by David W. Cravens (1982). Across 10 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.

Frequently asked questions

Is this an old or rare edition of Strategic Marketing?: This is the 10th edition, published in 1982, making it a classic text for business study.
What is the ISBN for this book?: The ISBN for this copy is 9780072466652.
How many pages does this book contain?: This comprehensive business text contains 752 pages.