Is this 7th edition still relevant for modern business strategy?

As a 2003 publication, it provides foundational strategic frameworks from David A. Aaker.

What is the ISBN for this specific book?

The ISBN for this edition is 9781119392224.

Who is the author of this business management book?

The author is David A. Aaker, and it was published by Wiley & Sons, Incorporated.

Strategic market management by David A. Aaker

Name: Strategic market management by David A. Aaker
Brand: David A. Aaker

Business

What Strategic market management by David A. Aaker is worth on the used-book market.

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Open Library — Strategic market management

Item details

UPC / EAN: 9781119392224
Brand: David A. Aaker
Author: David A. Aaker
Published: 2003
Publisher: Wiley & Sons, Incorporated, John
Pages: 332
ISBN: 9781119392224
Editions: 7

Strategic market management resale value

Strategic market management by David A. Aaker (2003). Across 7 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.

Frequently asked questions

Is this 7th edition still relevant for modern business strategy?: As a 2003 publication, it provides foundational strategic frameworks from David A. Aaker.
What is the ISBN for this specific book?: The ISBN for this edition is 9781119392224.
Who is the author of this business management book?: The author is David A. Aaker, and it was published by Wiley & Sons, Incorporated.