Strategic Integrated Marketing Communications by Larry Percy
BusinessWhat Strategic Integrated Marketing Communications by Larry Percy is worth on the used-book market.
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Item details
- UPC / EAN
- 0203553918
- Brand
- Larry Percy
- Author
- Larry Percy
- Published
- 2007
- Publisher
- Routledge, Chapman & Hall, Incorporated
- Pages
- 328
- ISBN
- 0203553918
- Editions
- 19
Strategic Integrated Marketing Communications resale value
Strategic Integrated Marketing Communications by Larry Percy (2007). Across 19 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.
What drives the price
First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.
Frequently asked questions
- Is this 2007 edition still relevant for modern marketing?
- As a foundational text, it provides core strategic principles from 2007, making it a solid academic reference.
- What is the ISBN for this book?
- The ISBN for this edition is 0203553918.
- Who published this book?
- Routledge and Chapman & Hall, Incorporated published this work.