Is this 1981 textbook still relevant for studying sales psychology?

As a foundational text from Prentice-Hall International, it provides historical context on personal selling principles.

What is the ISBN for this specific edition?

The ISBN for this 10th edition is 9780205125456.

How many pages are in this textbook?

This edition contains 585 pages of material.

Personal selling by Ronald B. Marks

Name: Personal selling by Ronald B. Marks
Brand: Ronald B. Marks

Psychology

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Open Library — Personal selling

Item details

UPC / EAN: 9780205125456
Brand: Ronald B. Marks
Author: Ronald B. Marks
Published: 1981
Publisher: Prentice-Hall International
Pages: 585
ISBN: 9780205125456
Editions: 10

Personal selling resale value

Personal selling by Ronald B. Marks (1981). Across 10 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.

Frequently asked questions

Is this 1981 textbook still relevant for studying sales psychology?: As a foundational text from Prentice-Hall International, it provides historical context on personal selling principles.
What is the ISBN for this specific edition?: The ISBN for this 10th edition is 9780205125456.
How many pages are in this textbook?: This edition contains 585 pages of material.