Marketing strategy by Orville C. Walker
BusinessWhat Marketing strategy by Orville C. Walker is worth on the used-book market.
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Item details
- UPC / EAN
- 9780071168472
- Brand
- Orville C. Walker
- Author
- Orville C. Walker
- Published
- 1991
- Publisher
- Irwin
- Pages
- 393
- ISBN
- 9780071168472
- Editions
- 10
Marketing strategy resale value
Marketing strategy by Orville C. Walker (1991). Across 10 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.
What drives the price
First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.
Frequently asked questions
- Is this 1991 edition still relevant for modern marketing?
- As a classic text, it offers foundational strategies from 1991, making it valuable for historical business study.
- What is the ISBN for this specific edition?
- The ISBN for this 10th edition is 9780071168472.
- How many pages does this book contain?
- This publication has 393 pages.