Marketing by Roger A. Kerin
BusinessWhat Marketing by Roger A. Kerin is worth on the used-book market.
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Item details
- UPC / EAN
- 0072826770
- Brand
- Roger A. Kerin
- Author
- Roger A. Kerin
- Published
- 2002
- Publisher
- McGraw-Hill Higher Education
- Pages
- 741
- ISBN
- 0072826770
- Editions
- 16
Marketing resale value
Marketing by Roger A. Kerin (2002). Across 16 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.
What drives the price
First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.
Frequently asked questions
- Is this edition still relevant for marketing studies?
- Published in 2002, this edition is a foundational text, though newer editions may offer updated industry insights.
- What is the ISBN for this textbook?
- The ISBN for this specific edition is 0072826770.
- How many pages does this version of the book contain?
- This textbook contains 741 pages.