Marketing research by Gilbert A. Churchill
BusinessWhat Marketing research by Gilbert A. Churchill is worth on the used-book market.
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Item details
- UPC / EAN
- 003060608X
- Brand
- Gilbert A. Churchill
- Author
- Gilbert A. Churchill
- Published
- 1976
- Publisher
- Thomson/South-Western
- Pages
- 824
- ISBN
- 003060608X
- Editions
- 16
Marketing research resale value
Marketing research by Gilbert A. Churchill (1976). Across 16 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.
What drives the price
First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.
Frequently asked questions
- Is this 1976 edition still relevant for modern marketing studies?
- As a foundational text, it remains valuable for understanding the history and core principles of marketing research.
- How many pages does this specific textbook contain?
- The book has 824 pages, making it a comprehensive resource.
- What is the ISBN for this particular publication?
- The ISBN listed for this edition is 003060608X.