Marketing

Marketing by Philip Kotler

Business

What Marketing by Philip Kotler is worth on the used-book market.

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Item details

UPC / EAN
0130347744
Brand
Philip Kotler
Author
Philip Kotler
Published
1987
Publisher
Prentice Hall College Div
Pages
666
ISBN
0130347744
Editions
56

Marketing resale value

Marketing by Philip Kotler (1987). Across 56 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.

Frequently asked questions

Is this 1987 edition still relevant for modern marketing studies?
As a classic text, it offers foundational principles from the 1987 publication date.
What is the ISBN for this specific book?
The ISBN listed for this copy is 0130347744.
How many pages are in this version of Marketing by Kotler?
This edition contains 666 pages.