International marketing by Philip R. Cateora
BusinessWhat International marketing by Philip R. Cateora is worth on the used-book market.
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Item details
- UPC / EAN
- 9787500502791
- Brand
- Philip R. Cateora
- Author
- Philip R. Cateora
- Published
- 1966
- Publisher
- McGraw-Hill Irwin
- Pages
- 773
- ISBN
- 9787500502791
- Editions
- 16
International marketing resale value
International marketing by Philip R. Cateora (1966). Across 16 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.
What drives the price
First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.
Frequently asked questions
- Is this 1966 edition still relevant for marketing studies?
- As a foundational text, this 1966 edition provides historical context to international marketing principles.
- What is the ISBN for this specific book?
- The ISBN for this volume is 9787500502791.
- How many pages are in this textbook?
- This edition contains 773 pages.