Integrated Marketing Communication by Jerome M. Juska
BusinessWhat Integrated Marketing Communication by Jerome M. Juska is worth on the used-book market.
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Item details
- UPC / EAN
- 9780367443382
- Brand
- Jerome M. Juska
- Author
- Jerome M. Juska
- Published
- 2017
- Publisher
- Taylor & Francis Group
- Pages
- 230
- ISBN
- 9780367443382
- Editions
- 11
Integrated Marketing Communication resale value
Integrated Marketing Communication by Jerome M. Juska (2017). Across 11 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.
What drives the price
First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.
Frequently asked questions
- Is this 2017 edition still relevant for modern marketing studies?
- As a foundational text, its principles remain relevant, though newer editions may offer contemporary case studies.
- What is the ISBN for this specific book?
- The ISBN for this book is 9780367443382.
- How many pages does the 11th edition contain?
- This edition contains 230 pages.