Global marketing by Warren J. Keegan
BusinessWhat Global marketing by Warren J. Keegan is worth on the used-book market.
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Item details
- UPC / EAN
- 0131754343
- Brand
- Warren J. Keegan
- Author
- Warren J. Keegan
- Published
- 2004
- Publisher
- Pearson/Prentice Hall
- Pages
- 650
- ISBN
- 0131754343
- Editions
- 8
Global marketing resale value
Global marketing by Warren J. Keegan (2004). Across 8 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.
What drives the price
First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.
Frequently asked questions
- Is this 8th edition still relevant for modern marketing studies?
- While published in 2004, this comprehensive 8th edition remains a foundational text in global marketing theory.
- What is the ISBN for this specific textbook?
- The ISBN for this edition is 0131754343.
- Who is the author of this Global Marketing textbook?
- The author of Global Marketing is Warren J. Keegan.