Essentials of Marketing

Essentials of Marketing by William D. Perreault

Business

What Essentials of Marketing by William D. Perreault is worth on the used-book market.

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Item details

UPC / EAN
1266839429
Brand
William D. Perreault
Author
William D. Perreault
Published
1996
Publisher
Irwin Professional Pub
Pages
714
ISBN
1266839429
Editions
17

Essentials of Marketing resale value

Essentials of Marketing by William D. Perreault (1996). Across 17 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.

Frequently asked questions

Is this 1996 edition still relevant for marketing studies?
As a foundational text, it offers comprehensive marketing principles from the 1996 publication date.
What is the ISBN for this textbook?
The ISBN for this edition is 1266839429.
How many pages are in this book?
This copy of Essentials of Marketing contains 714 pages.