Data mining and market intelligence for optimal marketing returns by Susan Chiu

Data mining and market intelligence for optimal marketing returns resale value

Data mining and market intelligence for optimal marketing returns by Susan Chiu (2008). Across 8 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.