Creative strategy in advertising by A. Jerome Jewler
BusinessWhat Creative strategy in advertising by A. Jerome Jewler is worth on the used-book market.
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Item details
- UPC / EAN
- 0534097804
- Brand
- A. Jerome Jewler
- Author
- A. Jerome Jewler
- Published
- 1981
- Publisher
- Cengage Learning
- Pages
- 336
- ISBN
- 0534097804
- Editions
- 12
Creative strategy in advertising resale value
Creative strategy in advertising by A. Jerome Jewler (1981). Across 12 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.
What drives the price
First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.
Frequently asked questions
- Is this 1981 edition still relevant for modern marketing?
- As a classic text, it offers foundational insights into creative strategy, making it valuable for historical business study.
- What is the ISBN for this specific book?
- The ISBN for this edition is 0534097804.
- How many pages does this book contain?
- This edition contains 336 pages.