Brand Equity & Advertising by Alexander L. Biel
BusinessWhat Brand Equity & Advertising by Alexander L. Biel is worth on the used-book market.
Used
—
New / Sealed
—
Live on eBay now
Live on eBay right now
JunkPal AI· resale insightanalyzing sold comps…
▍
Price data verified against · 1
Item details
- UPC / EAN
- 1317759834
- Brand
- Alexander L. Biel
- Author
- Alexander L. Biel
- Published
- 1993
- Publisher
- Lawrence Erlbaum
- Pages
- 387
- ISBN
- 1317759834
- Editions
- 8
Brand Equity & Advertising resale value
Brand Equity & Advertising by Alexander L. Biel (1993). Across 8 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.
What drives the price
First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.
Frequently asked questions
- Is this 1993 edition still relevant for modern marketing studies?
- As a foundational text, it offers historical context to brand equity concepts, which is valuable for academic study.
- How many editions of this book are available?
- The book has been published in 8 editions, indicating its sustained importance in the field.
- What is the ISBN for this specific publication?
- The ISBN for this copy is 1317759834, published by Lawrence Erlbaum.