Basic marketing by William D. Perreault
BusinessWhat Basic marketing by William D. Perreault is worth on the used-book market.
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Item details
- UPC / EAN
- 0071121102
- Brand
- William D. Perreault
- Author
- William D. Perreault
- Published
- 1996
- Publisher
- Irwin/McGraw-Hill
- Pages
- 793
- ISBN
- 0071121102
- Editions
- 16
Basic marketing resale value
Basic marketing by William D. Perreault (1996). Across 16 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.
What drives the price
First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.
Frequently asked questions
- Is this 1996 edition still relevant for modern marketing studies?
- While published in 1996, this text remains a classic foundational resource for business marketing principles.
- What is the ISBN for this specific textbook?
- The ISBN for this edition is 0071121102.
- How many pages does Basic Marketing by Perreault contain?
- This textbook is a comprehensive volume, totaling 793 pages.