Basic marketing research by Naresh K. Malhotra
ScienceWhat Basic marketing research by Naresh K. Malhotra is worth on the used-book market.
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Item details
- UPC / EAN
- 9781292020488
- Brand
- Naresh K. Malhotra
- Author
- Naresh K. Malhotra
- Published
- 2001
- Publisher
- Pearson Education, Limited
- Pages
- 672
- ISBN
- 9781292020488
- Editions
- 15
Basic marketing research resale value
Basic marketing research by Naresh K. Malhotra (2001). Across 15 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.
What drives the price
First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.
Frequently asked questions
- Is this specific edition of Malhotra's Marketing Research still relevant?
- Published in 2001, this foundational text by Naresh K. Malhotra remains a core resource for marketing research studies.
- What is the ISBN for this book?
- The ISBN for this edition is 9781292020488.
- How many pages are in this textbook?
- This comprehensive textbook contains 672 pages.