Basic Marketing Case Book by E. Jerome McCarthy
BusinessWhat Basic Marketing Case Book by E. Jerome McCarthy is worth on the used-book market.
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Item details
- UPC / EAN
- 9780256204025
- Brand
- E. Jerome McCarthy
- Author
- E. Jerome McCarthy
- Published
- 1960
- Publisher
- Mayfield
- Pages
- 767
- ISBN
- 9780256204025
- Editions
- 26
Basic Marketing Case Book resale value
Basic Marketing Case Book by E. Jerome McCarthy (1960). Across 26 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.
What drives the price
First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.
Frequently asked questions
- Is this book rare or common?
- It is one of 26 editions, suggesting it is a historically significant, though not extremely rare, text.
- What is the publication year of this case book?
- The Basic Marketing Case Book was published in 1960 by Mayfield.
- How many pages are in this volume?
- This specific edition contains 767 pages of marketing case studies.