Advertising theory

Advertising theory by Shelly Rodgers

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What Advertising theory by Shelly Rodgers is worth on the used-book market.

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Item details

UPC / EAN
9780815382492
Brand
Shelly Rodgers
Author
Shelly Rodgers
Published
2011
Publisher
Routledge
Pages
618
ISBN
9780815382492
Editions
13

Advertising theory resale value

Advertising theory by Shelly Rodgers (2011). Across 13 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.

Frequently asked questions

Is this a rare edition of Rodgers' Advertising Theory?
This is the 13th edition, published in 2011 by Routledge.
What is the ISBN for this textbook?
The ISBN for this specific edition is 9780815382492.
How many pages does the 2011 Routledge edition contain?
The textbook contains 618 pages.