Is this 2003 edition still relevant for media planning?

As a foundational text, this 2003 publication offers core concepts from Larry D. Kelley's work.

What is the ISBN for this book?

The ISBN for this specific edition is 9781032192178.

How many pages does the book contain?

The book, Advertising Media Planning, contains 304 pages.

Advertising Media Planning by Larry D. Kelley

Name: Advertising Media Planning by Larry D. Kelley
Brand: Larry D. Kelley

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Open Library — Advertising Media Planning

Item details

UPC / EAN: 9781032192178
Brand: Larry D. Kelley
Author: Larry D. Kelley
Published: 2003
Publisher: Taylor & Francis Group
Pages: 304
ISBN: 9781032192178
Editions: 22

Advertising Media Planning resale value

Advertising Media Planning by Larry D. Kelley (2003). Across 22 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.

Frequently asked questions

Is this 2003 edition still relevant for media planning?: As a foundational text, this 2003 publication offers core concepts from Larry D. Kelley's work.
What is the ISBN for this book?: The ISBN for this specific edition is 9781032192178.
How many pages does the book contain?: The book, Advertising Media Planning, contains 304 pages.