Advertising Handbook by Helen Powell

Business

What Advertising Handbook by Helen Powell is worth on the used-book market.

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Item details

UPC / EAN
9781317192282
Brand
Helen Powell
Author
Helen Powell
Published
2013
Publisher
Taylor & Francis Group
Pages
302
ISBN
9781317192282
Editions
9

Advertising Handbook resale value

Advertising Handbook by Helen Powell (2013). Across 9 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.

Frequently asked questions

Is the 9th edition of this handbook still relevant for modern advertising?
Published in 2013, it offers foundational knowledge from Taylor & Francis Group, making it a valuable historical and theoretical resource.
What is the ISBN for this specific edition?
The ISBN for the 9th edition is 9781317192282.
How many pages does the Advertising Handbook contain?
This edition has a total of 302 pages.