Advertising and promotion

Advertising and promotion by George E. Belch

Business

What Advertising and promotion by George E. Belch is worth on the used-book market.

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Item details

UPC / EAN
0070974284
Brand
George E. Belch
Author
George E. Belch
Published
1998
Publisher
Irwin/McGraw-Hill
Pages
808
ISBN
0070974284
Editions
13

Advertising and promotion resale value

Advertising and promotion by George E. Belch (1998). Across 13 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.

Frequently asked questions

Is this 1998 edition still relevant for modern marketing?
While published in 1998, its foundational principles remain valuable, especially given its extensive 808-page coverage.
What is the ISBN for this specific book?
The ISBN for this edition is 0070974284.
How many editions of this work are available?
This title has been published in 13 editions.