Advertising and Promotion

Advertising and Promotion by Chris Hackley

Business

What Advertising and Promotion by Chris Hackley is worth on the used-book market.

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Item details

UPC / EAN
0761941541
Brand
Chris Hackley
Author
Chris Hackley
Published
2005
Publisher
SAGE Publications Ltd
Pages
360
ISBN
0761941541
Editions
16

Advertising and Promotion resale value

Advertising and Promotion by Chris Hackley (2005). Across 16 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.

Frequently asked questions

Is this 2005 edition still relevant for current marketing studies?
As a foundational text from SAGE Publications, it offers classic insights into advertising and promotion strategies.
What is the ISBN for this specific book?
The ISBN for this edition is 0761941541.
How many pages does this textbook contain?
This comprehensive textbook contains 360 pages of material.