Is this set still considered rare?

Yes, PEABODY-1 was a Grand Opening Exclusive from 2012 at Northshore Mall.

How many pieces does this LEGO Brand Store set have?

The set, PEABODY-1, contains 15 pieces.

This specific LEGO Brand Store set was released in 2012.

Name: LEGO LEGO Store Grand Opening Exclusive Set, Northshore Mall, Peabody, MA (PEABODY-1)
Brand: LEGO

LEGO Brand Store

LEGO Brand Store · 2012

Theme · LEGO Brand StorePieces · 15Set Number · PEABODY-1Year · 2012

Used

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New / Sealed

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Live on eBay now

Converted from USD at the ECB reference rate — sold comps are US-market sales.

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Is this set still considered rare?: Yes, PEABODY-1 was a Grand Opening Exclusive from 2012 at Northshore Mall.
How many pieces does this LEGO Brand Store set have?: The set, PEABODY-1, contains 15 pieces.
What year was this exclusive LEGO set released?: This specific LEGO Brand Store set was released in 2012.