Is this LEGO Brand Store set rare?

Yes, as a single-piece item from the 2020 release, BEIJING-1 is a unique collector's piece.

What is the theme of this LEGO set?

The theme for this item is the LEGO Brand Store.

The LEGO Flagship Store (BEIJING-1) set was released in the year 2020.

Name: LEGO LEGO Flagship Store (Wangfujing, Beijing) - Brick (BEIJING-1)
Brand: LEGO

LEGO Brand Store

LEGO Brand Store · 2020

Theme · LEGO Brand StorePieces · 1Set Number · BEIJING-1Year · 2020

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New / Sealed

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Is this LEGO Brand Store set rare?: Yes, as a single-piece item from the 2020 release, BEIJING-1 is a unique collector's piece.
What is the theme of this LEGO set?: The theme for this item is the LEGO Brand Store.
When was this LEGO set released?: The LEGO Flagship Store (BEIJING-1) set was released in the year 2020.