Is the ALPHARETTA-1 set rare because of its theme or its limited release?

It is rare because it is a Grand Opening Exclusive Set from the LEGO Brand Store in 2012.

How many pieces are in the LEGO Brand Store Grand Opening Set?

The set, ALPHARETTA-1, contains 15 pieces.

This exclusive set was released in 2012.

Name: LEGO LEGO Store Grand Opening Exclusive Set, North Point Mall, Alpharetta, GA (ALPHARETTA-1)
Brand: LEGO

LEGO Brand Store

LEGO Brand Store · 2012

Theme · LEGO Brand StorePieces · 15Set Number · ALPHARETTA-1Year · 2012

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Is the ALPHARETTA-1 set rare because of its theme or its limited release?: It is rare because it is a Grand Opening Exclusive Set from the LEGO Brand Store in 2012.
How many pieces are in the LEGO Brand Store Grand Opening Set?: The set, ALPHARETTA-1, contains 15 pieces.
What year was this specific LEGO Brand Store set released?: This exclusive set was released in 2012.