Is the LEGO Classic Stripes Towel (852018-1) still popular with collectors?

Yes, as a vintage 2007 Houseware set, it appeals to collectors interested in older LEGO themes.

Does this set come with any actual building pieces?

According to the listing, this set (852018-1) has 0 pieces.

The theme for set number 852018-1 is Houseware.

Name: LEGO Classic Stripes Towel (852018-1)
Brand: LEGO

Houseware

Houseware · 2007

Theme · HousewarePieces · 0Set Number · 852018-1Year · 2007

Used

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New / Sealed

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Live on eBay now

Converted from USD at the ECB reference rate — sold comps are US-market sales.

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Is the LEGO Classic Stripes Towel (852018-1) still popular with collectors?: Yes, as a vintage 2007 Houseware set, it appeals to collectors interested in older LEGO themes.
Does this set come with any actual building pieces?: According to the listing, this set (852018-1) has 0 pieces.
What is the general theme of the 852018-1 set?: The theme for set number 852018-1 is Houseware.