# Consumer Behaviour by Zubin Sethna — resale value

Source: JunkPal price guide — https://junkpal.ai/products/consumer-behaviour-zubin-sethna-ol20515187w

**Consumer Behaviour by Zubin Sethna** — resale value from real closed eBay sales.

Live listings and the full sold-price history are on the page: https://junkpal.ai/products/consumer-behaviour-zubin-sethna-ol20515187w

Values are medians of real closed eBay sales, updated 2026-06-19. They are estimates for reference, not offers or appraisals — condition, completeness and edition move them a lot, so compare against the sold listings before pricing anything.

## Check the market

- [Sold listings on eBay](https://junkpal.ai/api/go?to=https%3A%2F%2Fwww.ebay.com%2Fsch%2Fi.html%3F_nkw%3DZubin%2520Sethna%2520Consumer%2520Behaviour%26LH_Sold%3D1%26LH_Complete%3D1%26mkcid%3D1%26mkrid%3D711-53200-19255-0%26siteid%3D0%26campid%3D5339166094%26toolid%3D10001%26mkevt%3D1%26customid%3Dmd-sold&p=md-sold) — the closed sales these medians are computed from
- [Live listings on eBay](https://junkpal.ai/api/go?to=https%3A%2F%2Fwww.ebay.com%2Fsch%2Fi.html%3F_nkw%3DZubin%2520Sethna%2520Consumer%2520Behaviour%26mkcid%3D1%26mkrid%3D711-53200-19255-0%26siteid%3D0%26campid%3D5339166094%26toolid%3D10001%26mkevt%3D1%26customid%3Dmd-live&p=md-live) — what sellers are asking right now

eBay links are affiliate links: JunkPal may earn a commission at no cost to you.

## Details

| Field | Value |
| --- | --- |
| UPC / EAN | 9781473919136 |
| Brand | Zubin Sethna |
| Published | 2013 |
| Publisher | SAGE Publications, Limited |
| Pages | 528 |
| Editions | 9 |
| Category | Business |

## Consumer Behaviour resale value

**Consumer Behaviour** by Zubin Sethna (2013). Across 9 editions. Used-book value depends heavily on edition (first printing vs. reprint), condition, dust jacket, and whether it's signed. First editions and out-of-print titles command the biggest premiums.

### What drives the price

First editions/first printings, intact dust jackets, signatures, and unmarked pages are the top value drivers. Book-club editions and later reprints are worth far less.

## FAQ

**Is this 2013 edition still relevant for modern business studies?**

As a foundational text, it offers core principles of consumer behaviour from SAGE Publications.

**How many editions of this book are available?**

This specific title is listed as being in its 9th edition.

**What is the ISBN for this textbook?**

The ISBN for this book is 9781473919136.

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Full price guide: https://junkpal.ai/products/consumer-behaviour-zubin-sethna-ol20515187w
How these values are computed: https://junkpal.ai/methodology
Cite as: "JunkPal price guide value as of 2026-06-19, based on real sold listings (junkpal.ai)"